Enabling brand
clarity and alignment
Helping PACT Solutions define and align their brand purpose and values
Type
Digital Transformation Start-Up
Client
Year
2025
Industry
Higher Education
Collaborating for brand definition
We worked with PACT Solutions to better define their brand identity for their current and prospective partners, as well as their growing team.
Creating brand-consistent materials for use at external events, such as conferences and workshops
Deliverables included banners (vertical and curved), testimonial postcards, a landing page, a branded document holder and a visual toolkit for presentations
Ran a 3-hour Brand Strategy Workshop at their end-of-year Offsite
As part of the Workshop, we delivered Statements of Purpose, Mission and Vision, Brand Values and Tone of Voice recommendations.
Aaron Tyler, Director and Co-founder of PACT Solutions
“We started working with Sunny Lemons to create branded promotional materials for an upcoming conference, including banners, a website landing page and postcards. The final materials have helped us to refine our brand aesthetic and keep it consistent wherever our partners find us.
We were then looking to run an end-of-year offsite with our growing team of nine. We asked Sunny Lemons to run a brand workshop as part of the offsite. It was collaborative and highly productive in starting to define who we are as a brand, our values, our purpose, and our tone of voice. We liked that Bry and Joe weren't too corporate in their approach and made the workshop engaging throughout. The output has been really insightful in terms of our direction as a brand.”
Elevated the brand’s visual identity
Delivering key materials for the team, from banners to postcards, ensured a consistent brand identity across all their platforms. We wanted to make sure that every time the team attend a conference, they maintain a strong brand presence with bold and consistent visuals.
Collaboration was paramount
We loved collaborating with the growing PACT team and wanted to make sure the workshop was an interactive, hands-on experience. The way we see it, they are the brand and it was important to harness their knowledge and experience, and feed it back into who the brand is and what it stands for.
Providing clear frameworks for brand alignment
One of the most important jobs of the workshop was to align the team members on the direction of the brand. We provided engaging exercises for the team to perform as individuals, in small groups and altogether as a team. It allowed them to work with colleagues they didn’t usually work with, and helped them voice their thoughts and ideas to the wider group.
The team rated the workshop 4.75/5. They appreciated our relaxed and conversational approach, particularly with the use of flip charts over presentation slides. They also found the output insightful, seeing how well aligned they were as a team, and learnt a lot about their colleagues and the direction for PACT as a whole.
— What the team said